Pricing Intelligence Across Every Channel
Cross-Channel Pricing Intelligence for Brands Selling Everywhere
When your product is priced differently across Amazon, Walmart, Target, Home Depot, Macy's, or your own D2C, Amazon and Walmart notice before you do. PriceIQ gives you that same view across every channel in real time so you can understand your pricing landscape and act on it before the suppression notice arrives.
Understanding the Dynamic
Amazon and Walmart Are Not Wrong. You Just Cannot See What They See.
When Amazon buys your product at $15 and expects at least a 10% margin selling it at $16.50, they are running a business. If that same product shows up on your D2C site for $15, or through a distributor on Home Depot at $14, Amazon's algorithm sees it immediately. The result is predictable: suppressed listings, reduced purchase orders, and a vendor notice explaining exactly why they are not buying more of what they already have.
This is not a policy violation. It is a pricing event. Amazon is reacting rationally to information about your pricing landscape that you may not even be aware of yourself.
The problem is not Amazon. The problem is that brands do not have a unified view of what their products cost across every channel Amazon is monitoring. A coupon running on your D2C site. A distributor moving closeout inventory below cost. A gray market seller picking up excess stock and undercutting everyone. These events happen without your knowledge and Amazon reacts to them before you can.
PriceIQ gives you the same cross-channel pricing view Amazon has, so you are never caught off guard by what they already know.
The Pricing Intelligence Gap
Three Things Happening to Your Business Right Now That You Cannot See
Your D2C or Distributor Pricing Is Triggering Suppression
When any channel — your own website, an authorized distributor, or an unauthorized reseller — prices your product below what Amazon needs to maintain their margin, Amazon reacts. Reduced POs. Suppressed listings. Vendor notices. PriceIQ monitors every channel simultaneously so you see the pricing event the moment it appears, not after Amazon has already acted on it.
You Do Not Know Who Is Selling Your Product or at What Price
Gray market sellers, unauthorized distributors, and resellers moving excess inventory create pricing pressure you cannot manage if you cannot see it. PriceIQ identifies who is selling your product on which channel and at what price, giving you the information to address the source directly before it creates downstream consequences on Amazon or Walmart.
Dynamic Pricing Across Channels Is Eroding Your Margins
Amazon and Walmart both use dynamic pricing algorithms that respond to competitor pricing in real time. When prices shift on any channel, the ripple effect moves fast. PriceIQ tracks pricing fluctuations across all channels and correlates them with your listing status and sales velocity so you understand the full margin impact of pricing events as they happen.
How It Works
Four Steps to Complete Pricing Visibility
Connect Your Accounts
Link your Amazon Vendor Central, Seller Central, or Walmart Seller Center account using secure OAuth authentication. PriceIQ pulls your catalog, your current listing status, and your sales velocity data directly.
We Monitor Every Channel
PriceIQ continuously monitors prices across Amazon, Walmart, Target, Home Depot, and Macy\u2019s for every ASIN in your catalog. Your pricing levels are the baseline. Every channel\u2019s live price is compared against them and against each other in real time.
Pricing Events Surface Immediately
The moment a pricing discrepancy appears on any channel, PriceIQ identifies the source, the specific ASIN, the price delta, and the likely impact on your Amazon and Walmart listing status. You see the event as it happens, not after the consequences arrive.
You See the Real Business Impact
Because PriceIQ connects to your vendor or seller account, pricing events are correlated with actual listing status, buy box ownership, and sales velocity. You see not just what the price is but what it is doing to your business in real time.
Know Your Sellers
Know Who Has the Buy Box. Know Who to Call.
Understanding a pricing event is only useful if you know who caused it and how to address it. PriceIQ gives you that visibility.
Buy Box Monitoring
PriceIQ tracks who holds the Buy Box on every ASIN across Amazon and Walmart. When the Buy Box shifts to a third-party seller or is suppressed entirely, you know immediately with full context on what pricing event preceded it.
Seller Identification
When a third-party seller creates a pricing discrepancy that triggers downstream consequences, PriceIQ identifies who they are. Seller name, storefront, price listed, and how long they have been active on that ASIN.
Contact Information
Where available, PriceIQ surfaces seller contact details so your team can reach out directly to resolve pricing issues at the source. Whether it is a rogue reseller, an unauthorized distributor, or a gray market operator moving closeout inventory, you have the information to act.
The Real Cost
Pricing Events Have a Dollar Value. PriceIQ Shows You What It Is.
When your Amazon or Walmart account is connected, PriceIQ does not just surface pricing events. It quantifies the business impact in real time so you can prioritize the issues that are costing you the most.
Lost Buy Box Revenue
Every period your ASIN does not own the Buy Box is measurable lost revenue. PriceIQ pulls actual sales velocity from your connected account and calculates estimated revenue impact for every period the Buy Box was lost or suppressed. You see which ASINs were affected, for how long, what the estimated daily revenue impact was, and which pricing event caused it.
Available when your Amazon account is connected.
Cross-Channel Pricing Impact
Price movements do not happen in isolation. A distributor drops their price on Target by three dollars and within hours your Amazon listing loses visibility. PriceIQ tracks these cross-channel pricing events and correlates them with your sales performance showing you before, during, and after timelines for every significant pricing movement. You see which events on which channels had the greatest impact on your revenue.
Available when your Amazon account is connected.
Plans
Simple, Transparent Pricing
Starter
Essential cross-channel pricing intelligence for brands with focused catalogs on the two largest retail channels.
- Up to 250 ASINs
- Amazon and Walmart monitoring
- Real-time pricing event alerts
- Basic seller identification
Growth
Real-time pricing intelligence across five major retail channels. Connects directly to your Amazon Vendor Central or Seller Central account so when a pricing event surfaces, you see the listing impact and revenue cost immediately.
- Up to 1,000 ASINs
- Amazon, Walmart, Target, Home Depot & Macy’s
- Amazon VC/SC connection included
- Buy Box tracking & seller identification
- Lost revenue analytics
Pro
Enterprise-grade cross-channel pricing intelligence with fully integrated Amazon Vendor Central, Seller Central, and Walmart Seller Center connections. When a pricing event hits, PriceIQ tells you which channel caused it, which listings are affected, who the seller is, and exactly what it is costing you in real time.
- Up to 5,000 ASINs
- All retail channels + custom configuration
- Full Amazon VC, SC & Walmart integration
- Buy Box tracking with seller contact info
- Full revenue impact analytics & cross-channel correlation