Your Listings Are Being Watched. Are You?
PriceIQ monitors your product prices across Amazon, Walmart, Target, Home Depot, and Macy's in real time, detects MAP violations the moment they happen, and connects directly to your Amazon Vendor Central or Seller Central account to show you exactly what a pricing violation is costing you before Amazon suppresses your listing.
Listings Go Dark Without Warning.
Amazon and Walmart enforce fair market pricing policies that compare your prices against every major retailer. When any channel sells below your MAP, your listing can be suppressed automatically with no explanation given.
By the Time You Notice, the Damage Is Done.
Most brands discover a suppression when sales collapse. A top ASIN dark for one week can cost more than a year of monitoring. Manual spreadsheet reviews catch problems days too late.
You Are Watching the Wrong Channel.
A price violation on Target triggers an Amazon suppression. A gray market seller on Home Depot kills your Walmart buy box. You need eyes everywhere simultaneously.
The Policies That Control Your Revenue
Amazon and Walmart both enforce automated fair market pricing rules that can suppress your listings without warning. Understanding these policies is the first step. Monitoring them in real time is the solution.
Amazon's Fair Pricing Policy
Amazon's Marketplace Fair Pricing Policy automatically compares your product prices against other major retailers. If Amazon detects that your item is priced significantly higher than the same product on Walmart, Target, Home Depot, or other channels, it can suppress your listing, remove the Buy Box, or even deactivate the offer entirely. The algorithm runs continuously and takes action without notifying you first.
The critical detail most sellers miss: it is not just your pricing on other channels that triggers enforcement. If any seller on any major retailer lists the same product below Amazon's threshold, your Amazon listing pays the price.
Read Amazon's Official PolicyWalmart's Pricing Rules
Walmart enforces its own set of pricing rules that can unpublish your items or remove the Buy Box when your price exceeds what competitors are offering on other channels. Walmart's algorithm continuously crawls competitor sites and compares prices, factoring in base price and shipping. When a violation is detected, your listing loses visibility immediately.
The compounding effect is what catches brands off guard. A gray market seller drops the price on Home Depot, Walmart unpublishes your listing, and then Amazon's algorithm sees the Walmart price change and suppresses your Amazon listing too. One bad actor, two channels down.
Read Walmart's Pricing RulesStop Chasing Violations. Start Preventing Them.
Without PriceIQ, brands spend hours every week manually checking competitor prices across five or more retailer websites, copying numbers into spreadsheets, and cross-referencing ASINs. By the time a violation is discovered manually, the listing has already been suppressed for days. PriceIQ monitors every channel simultaneously and in real time, identifying the source retailer, the offending seller, and the exact price delta the moment it appears. What used to take a team an entire week now happens automatically, around the clock, across every ASIN in your catalog.
How It Works
Connect Your Accounts
Link your Amazon Vendor Central, Seller Central, or Walmart Seller Center account in minutes using secure OAuth authentication.
We Watch Every Channel
PriceIQ scrapes live prices across Amazon, Walmart, Target, Home Depot, and Macy\u2019s continuously and compares them against your MAP levels.
Violations Surface Instantly
The moment a pricing discrepancy appears, PriceIQ identifies the source retailer, the specific ASIN, the price delta, and the suppression risk.
You See the Real Cost
Because PriceIQ connects to your vendor or seller account, you see listing status, buy box impact, and estimated revenue loss in one view.
Know Who Has the Buy Box. Know Who to Call.
Identifying a violation is only half the battle. PriceIQ tells you exactly who is causing the problem and gives you the information you need to act.
Buy Box Monitoring
PriceIQ tracks who currently holds the Buy Box on every one of your ASINs across Amazon and Walmart. When the Buy Box shifts to a third-party seller or is suppressed entirely, you know immediately, not days later when you notice the sales dip.
Seller Identification
When a third-party seller undercuts your MAP and triggers a suppression, PriceIQ identifies who they are. You see the seller name, their storefront, the price they are listing, and how long they have been active on that ASIN.
Contact Information
PriceIQ goes beyond identification. Where available, we surface seller contact details so your team can reach out directly to resolve pricing violations at the source, whether it is a rogue reseller, an unauthorized distributor, or a gray market operator.
See What Violations Are Actually Costing You
When your Amazon or Walmart account is connected, PriceIQ does not just flag violations. It quantifies the financial damage in real time so you can prioritize the problems that are costing you the most.
Lost Buy Box Revenue
Every hour your ASIN does not own the Buy Box is revenue walking out the door. PriceIQ connects to your Vendor Central or Seller Central account to pull actual sales velocity data, then calculates estimated lost revenue for every period the Buy Box was lost or suppressed.
You see exactly which ASINs lost the Buy Box, for how long, what the estimated daily revenue impact was, and which competing seller or pricing event caused it. This turns an abstract problem into a concrete dollar figure your team can act on.
Pricing Fluctuation Impact
Price changes across the retail landscape do not happen in isolation. A competitor drops their price on Target by three dollars, and within hours your Amazon listing loses visibility and your Walmart offer gets unpublished. PriceIQ tracks these cross-channel pricing fluctuations and correlates them directly with your sales performance.
The analytics dashboard shows you sales impact timelines: before, during, and after pricing events. You can see which price movements on which channels had the greatest impact on your revenue, giving you the data to prioritize enforcement actions and have informed conversations with your retail partners.
Simple, Transparent Pricing
Starter
Essential MAP monitoring for brands with focused catalogs on the two largest retail channels.
- Up to 250 ASINs
- Amazon & Walmart monitoring
Growth
Real-time MAP compliance monitoring across five major retail channels. Connects directly to your Amazon Vendor Central or Seller Central account so when a pricing violation surfaces, you see the suppression impact immediately, not after the damage is done.
- Up to 1,000 ASINs
- Amazon, Walmart, Target, Home Depot & Macy’s
- Amazon VC/SC connection included
- Buy Box tracking & seller identification
- Lost revenue analytics
Pro
Enterprise-grade MAP compliance monitoring across all major retail channels with fully integrated Amazon Vendor Central, Seller Central, and Walmart Seller Center connections. When a pricing violation hits, PriceIQ Pro tells you which retailer caused it, which listings are affected, and exactly what it is costing you in real time.
- Up to 5,000 ASINs
- All retailers + custom configuration
- Full Amazon VC, SC & Walmart integration
- Buy Box tracking & seller contact info
- Full revenue impact analytics